For each type of tech company, a different approach to marketing exists. Regarding the IoT sector, the intertwining of stakeholders stresses the need for developing a specific, yet concomitant, strategy.
Ten years after the creation of one of the first IoT clusters in the south of France: IoT Valley Toulouse, initiated by the founder of Sigfox, we will see how this logic makes profits to all the value chain and whether it can be replicated.
There is a point where tech revolutions meet and amplify each other. Nanotechnology will be a far bigger game-changer for IoT than 5G. It will change the integrality of the IoT architecture and allow IoT deployment at a scale we can’t imagine.
Most companies see public decision processes — law and norms — as a black box for read-only. Although organising a huge and long lobbying campaign is likely to be both uncertain and expensive, it doesn’t mean you have to be disconnected from this world. The sooner you become aware of a future law or norm that may affect your business (positively or negatively), the more possibilities you have to adapt your strategy accordingly or to even impact the decision-making.